To cope with such tide, various strategies have been developed and suggested, and open innovation can be one of such strategic approaches, in that it helps firms to develop dynamic capability and establish sustainable innovation implementation. Firm A's top management promoted the Idea Suggestion Program to provide employees with opportunities to innovate voluntarily in the workplace so that they could reach consensus on such a sustainable innovation. Open innovation is innovating innovation, so it breaks static equilibrium and brings in new changes. Open innovation pushes firms to deviate from their current routines and find better ways for doing innovation, which helps firms to find a new solution and enhance their dynamic capability. One of the important hurdles for organisational routine change is the ability of organisational members to a embrace new changes, and this is promoted by a strong leadership.