This chapter presents a hypothetical case study describing issues that a planner might encounter when working at three geographic scales; neighborhood, city/county, and regional. The case offers semi realistic contexts in which the techniques might be successfully applied. The developer’s consultants—a team of architects and planners—have completed a quick market assessment of the development potential for the site. City procedures require that the developer present and describe the project at a regular Planning Commission meeting, which is open to the public and include mandated opportunities for public comments. City officials are surprised by the large public turnout at the hearing. Reactions for and predominantly against the proposed apartments are vehemently expressed. The City planners and transportation engineers, along with their consultants, had initially explored the feasibility of developing alternative forms of “smart” transport including autonomous vehicles, light rail, regional rapid rail, buses, bicycle paths, and a dial-a-ride service.