ABSTRACT
Improved rural roads increase the attractiveness of living in rural areas because people, goods, and services can more easily enter and exit. Rural labor force quality is improved as it acquires access to specialized secondary education and modern medical care. Soviet authors acknowledge that rural workers use the easy exit on rural roads to bypass agriculture and relocate in cities. Containerization protects product quality from farm to consumer but has appeared only recently in the Soviet Union. In common with the marketing of other products, Soviet food marketing has been relatively ignored, demanding of regions that they be relatively self-sufficient in food. Food production has increased, and for most products the marketings have increased faster. In all products, the increased marketings stretched the capacity of existing rural infrastructure, particularly in transport. The weakness of Soviet auto freight is that it delivers more to other transport than to final users.
