ABSTRACT
This chapter investigates the nature of Deleuze’s dividual, understood as the fragmentation of the subject into bits of information operated by the society of control (based on surveillance capitalism) and the intrinsic quality of affects that constitute the fabric of subjectivity. The tension between these two perspectives on dividuality is explored in the simultaneously molar and molecular regimes of visibility and their invisualities through the figure of the POV-data-double inspired by the cinematic POV. The chapter attempts to recontextualise the contemporary regime of visibility via two routes: van Vinkel’s notion of the drive to visibility, and Andersen and Pold’s notion of the metainterface which I elaborate through Pasquinelli’s embryonic notion of statistical cinema relying on the concept of POV-data-double as its phenomenological and processual ground. Finally, these considerations are concretised in an analysis of the artistic project DoppelGANger.agency.
