Mobilisation campaigns during the First World War in Greece had to consider the (often conflicting) impact of three distinctive factors: the still-dominant idea of fulfilling national aspirations, the war fatigue shared by large parts of the population and the sharp division in domestic politics over the role of the country in the Great War. In this chapter, I examine how these factors influenced efforts by Greek governments to persuade citizens about the importance of serving their country, as well as how authorities used specific vectors of propaganda (such as press and other kinds of publications) for that purpose.