ABSTRACT
This chapter explores the trajectory of two of the leading tabloid newspapers (the daily 24 Chassa and its sister publication the weekly 168 Chassa) during the period of democratization in Bulgaria, through the prism of broader political, economic, and cultural trends in society. Born from the ashes of party censorship in the early days of democracy, the press group 168 Chassa and its newspapers became symbol of the new journalism in Bulgaria at the end of the Cold War. While the road to democracy since 1989, when communism ended, is littered with the corpses of hundreds of newspapers, the two newspapers continue to attract strong readership and have successfully transitioned into the new digital realm.
