ABSTRACT
The chapter will focus on a recent development within academic disciplines as well as within public and private arenas towards an interdisciplinary orientation to driving insight, problem solving, and creating solutions which has unfolded over the last decades. In the chapter, the potential of the triangulation of methods especially within a business context of health and wellbeing will be presented, and how ethnographic methods, design research, and futures studies methods can be applied to explore, generate, innovate, and evaluate options from both a macro and micro perspective, and thereby add value to the health and wellbeing agenda. Finally, the key messages of the chapter will be put into perspective the developments of big data and digitisation in order to emphasise how an understanding of people through the above methods is highly important in the context of health and wellbeing.
