ABSTRACT
America and Europe-based magazine publishing businesses are now international both in outlook and operation. Using theoretical terms such as globalisation, glocalisation and internationalism, this chapter identifies ways of examining the products supplied into the international market. In order to do this, several categories of magazine are analysed, including magazines which cater for international travellers; ethnic minorities within nation states, who are increasingly transnational, with identities which draw from several cultures; and the financial elite who are the true international class, able and willing to live and work anywhere. The chapter ends by reflecting on a possible change of direction within global magazine publishing, as Asian economies now seek to challenge the West in cultural as well as economic terms.
