ABSTRACT
Most studies of magazines and diversity have focused on representation and identity. What magazines say, and how they say it, has dominated magazine-related debates on gender, race and identity in the last two decades. This chapter, however, looks not only at magazines’ content, but also looks inside them as organisations. While there is no doubt that mainstream magazine publishers, as employers, have made significant strides towards gender equality over the last 20 years, there appears to be no similar story in terms of race. Most of this chapter is therefore focused on the issue of racial diversity in magazines, and the strategies pursued both by mainstream and independent publishers in order to rectify this situation.
