ABSTRACT
This chapter will consider the legal issues relating to influencer marketing, particularly in the United Kingdom, United States, and Australia. There are no specific “influencer marketing” laws as such, but there are legal regulations and codes of practice that apply to influencers and working with influencers as part of a marketing strategy. Most influencers and marketers do not understand the relevant rules and laws surrounding influencer marketing. Therefore, this chapter will outline the relevant copyright rules, including a discussion on the terms and conditions of service. This chapter also examines current advertising standards codes of practice and includes a case study looking at a recent development in the application of the rules to influencers.
