ABSTRACT
The State of Qatar is a relatively recently formed state, in the sense that it exists as an independent state since 1971. The 2022 World Cup is at the heart of the Qatar Vision 2030, which provides a roadmap for Qatar's future by finding a balance between economic growth and human and natural resources. This vision constitutes a compass that guides economic, social, and environmental development of the country in the future. Qatar has been argued to use brand architecture through its eight World Cup 2022 stadiums as venues that dazzle and amaze, and as an element of symbolism and emotional appeal. The eight World Cup 2022 stadiums are Khalifa International stadium, Al Bayt stadium, Al Rayyan stadium, Al Thumama stadium, Al Janoub stadium, Education City stadium, Lusail stadium, and Ras Abu Aboud stadium. The geosemiotics, architecture, and spatial organization of the World Cup 2022 stadiums together reflect an identification between architecture and a consciously constructed and managed national ideal.
