ABSTRACT
Tourism has expanded as a major global cultural industry, if not the world's largest even, making it a key domain of economic and social activity under globalisation. It is one of the largest service industries in the world and some accounts claim that it is the world's largest industry overall. Branding had been applied to consumer products long before the Industrial Revolution but the idea of tourism destinations pursuing formalised brand strategies, as the term is being understood today, originated in the 1990s. In the African continent, Cameroon is reputed to have an unrivalled diversity of natural, cultural and historical touristic attractions and potentials which can perfectly match the changing trends in tourists' motivations and behaviour and secure returns for investors. The numerous and diverse categories of protected rainforest and savanna vegetation in the country host diverse species of African wildlife that can support forms of nature tourism.
