How hashtag activism and community upended R. Kelly's traditional litigation public relations push

This piece reviews the premise, promise, and peril of litigation public relations tactics and strategies that have worked for celebrities prior to the integration of social media into our daily lives and whether these tactics work in our highly mediated 21st century. The goal of this case study is to analyze the hashtag activism that grounded the soaring career of singer R. Kelly through the prism of litigation public relations.