ABSTRACT
Freedom has long functioned as the ideological emblem of liberal Western countries, but its meaning has been contorted by neoliberalism and capitalism. The definition of freedom has become so narrow that, as Foucault said, it has long governed us through our own liberty. Supposedly free individuals are required to adhere to norms of behaviour consistent with capitalist and market logic, within which, the individual is told they are free to succeed, placing their destiny into their own hands. Upon failing to succeed, the subsequent guilt becomes overwhelming as the individual forgets they’re competing with everyone else’s freedom within a rigged system.
