ABSTRACT
Halal transportation is a strategic and dynamic situation where manufacturers, especially Halal manufacturers, use transportation in their logistics activities to maintain the Halal integrity of their products. The implementation of ‘farm to table’ operations in the halal industry has opened opportunities for those involved in the logistics industry, including ports, shipping and freight forwarding, warehousing and handling facilities. In terms of the transportation of Halal products, Halal and non-Halal goods should be carried and loaded in separate containers. This is to avoid those items from mixing with one another and to avoid contamination. Thus, the present study intends to investigate the drivers of Halal transportation based on the integration of theory of reasoned action (TRA) and theory of planned behaviour (TPB). By integrating TRA and TPB, this study examines the causal effect relationships between attitude towards behaviour, subjective norm, perceived behaviour control, and towards intention for choosing halal transportation behaviour. It also examines behavioural, normative and control beliefs as a series of antecedents on the exogenous latent constructs. Data were collected from 304 manufacturers and logistics providers in Malaysia. Structural Equation Modelling (SEM) using Analysis of Moment Structure (AMOS) was employed and succeeds to configure an integrative model for Halal transportation in Malaysia. The present study has produced five structural models: hypothesised, measurement, generated, re-specified, TPB and TRA competing models. Attitude, subjective norms and perceived behavioural control as exogenous variables are found as significant predictors on the intention for using Halal transportation. Re-specified model also comes out as a fundamental empirical role model on the halal transportation guideline in Malaysia.
