ABSTRACT
This work opens with a brief reflection, of a general nature, on the relationship between museums and new digital technologies which, with specific reference to the Italian situation, is still too often difficult and extemporary. In this context, the article explores the experience conducted by the National Archaeological Museum of Naples which, in an innovative audience development perspective, launched a video game a few years ago. This experience, very successful internationally, not only brought the museum closer to the world of gaming but has also contributed to strengthen the idea that in order to activate relationships with new audiences it is sometimes necessary to boldly experiment with new solutions. In this perspective, the digital revolution currently underway offers new options, making it possible to use new languages.
