ABSTRACT
Academics vary greatly in the extent to which they have embraced it in their teaching and research. Discussions on why their colleagues fail to embrace it and how best to remedy this situation are usually based on implicit but recognizable models of human behaviour. The most striking recent example of what might be called it evangelism is found in the Brackenbury’s & Hague’s article “Converting the sinners”. Though their tongues may have been firmly in their cheeks when they devised their title, their article makes it clear that they do consider that there is a genuine ethical and professional dimension to their argument. An enthusiast’s response to this kind of situation might be to say that comparable difficulties can arise in staff or student use of other services, for example libraries, where support services are also increasingly specialized and differentiated.
