ABSTRACT
There ought to be more empirical studies of the effects of the mass media. There are a large number of facts available and an even larger number of alleged facts about the “consumption” by a variety of people of the range of materials in mass media. It is a fact that people generally like what they get in the mass media. Where television and the mass media are corrupting is in dealing with youth, the teenagers. The most obnoxious aspects of all of these mass media are those that disorient youth, those that destroy their values and prevent them from achieving anything themselves. The vocabulary of the mass media is more difficult to use because it must not depend on the shorthand of the specialist. The mass media must know words so well that cultural expression may be no poorer and may be even richer for the exquisite care taken in translation.
