ABSTRACT
This chapter addresses the broad category of ‘cosmetic, toiletries and fragrances’ - including skin care, oral hygiene, shaving products, fragrance, hair care, and make-up - grouping ail under the heading ‘personal care and cosmetics’. Benefit-sharing in the natural personal care and cosmetics industry has largely taken the form of charitable donations, sometimes as an established percentage of sales. Manufacturing companies marketing natural personal care and cosmetic products vary in size and approach. Natural personal care and cosmetic products are considered a ‘super-trend‘. The term ‘natural’ is an important marketing claim used widely by personal care and cosmetic companies, but there is little widespread agreement on its meaning. Many natural ingredients in personal care and cosmetic products derive from traditional use of species. Most of the companies that use natural ingredients acquire information on a species’ traditional use and scientific validity through literature, databases, intermediary suppliers, trade shows, and other outlets in their home countries.
