ABSTRACT
Sports fandom sits at the nexus of various trajectories of subjectification: age, gender, class, ethnicity, nationality, political and even religious affiliation. Yet one often overlooked vector are the media through which fandom is available and performed. This chapter investigates the digital medium, embodied in the soccer digital game, to analyse how the affordances of digitization translate and shape sports fans’ subjectivity: its capacities, rituals, and identity. Bound up with, indeed anticipating contemporary trends in Western culture, such as “Big Data” and the “quantified self”, we comprehend how the digital game contours performances of sports fandom.
