ABSTRACT
The purpose of this chapter is to explore the concept of wanderlust from the event tourism perspective. This study is designed to investigate wanderlust both as a factor influencing tourism motives by motorcycle event attendees and as a criterion for segmenting such audience. The empirical analysis bases on a convenience sample of the biker community utilizing quantitative data from an online self-administered questionnaire. Findings show that the will to travel tightly connects with the tourism motivation of motorcycle event participants. Most respondents agree on having fun and feeling the freedom associated with the ride as primary motives for attending a motorcycle event. Significant differences on motives, event- and travel-related characteristics are reported by segments according to their level of wanderlust. This chapter has managerial implications for destination and event managers, and academic implications in examining the theoretical frame of wanderlust and on the phenomenon of motorcycle events and their participants.
