ABSTRACT
This chapter explores one of the most contentious facets of the debate on globalisation–that is, the attempt to delineate specific facets or dimensions of globalisation. Perhaps the most conventional strategy is to define globalisation as cultural, political, and economic, but such an approach, as Pieterse has insightfully noted, confuses disciplinary lenses for dimensions. Chris’s interest in the areas of globalisation, cosmopolitanism and Europeanisation should not be seen as merely ‘academic’ but as growing out of his multiple cultural engagements. The metaphor of a wave has been influential in historical readings or interpretations of globalisation. Integral globalisation brings forth new empirical objects (e.g. institutions, mentalities, processes) that are under consideration. In effect, world culture theorists suggest that what author have referred to above as integral globalisation is consequential and produces cultural standardisation.
