ABSTRACT
This chapter offers an insight into medial solutions with the help of which BTS stabilizes its position in the musical hierarchy. All these schemes namely, analyzed from both medial and performative perspective, take part in motivating an emotional reaction among the recipients, contributing to their continuous support for the group. Examining the creative and economic outcomes of such communicative interdependence crystallized during the live show, the chapter discusses their significance for K-pop and the music industry in general. The main difference between a concert and a show, especially visible in the case of the BTS' Speak Yourself Tour, lies precisely in this gradual overshadowing of the actual musical content by the emotionally and aesthetically supported engagement of the audience. The performative strategies are mandatory to complete the encounter, using extra-musical elements to stabilize the intermedially created image.
