ABSTRACT
This chapter discusses reasons and appropriate measures to overcome the apparent gap in readiness to invest in energy efficiency measures and renewable energy. Political activities to support investment are suggested. This includes public funding focused according to the prevailing strategies during the life-cycle stages of an enterprise: consistent support for low-risk, cost-reducing energy efficiency investment measures to scale up implementation and reduce transaction cost, targeted support for research and development of innovative energy-efficient processes, and infrastructure to reduce the risk resulting from investment at an early stage of the technical life cycle.
