The chapter is organized in three parts. The first briefly summarizes why the narrowly construed shareholder primacy doctrine simply hasn’t been an adequate conceptual foundation for the public corporation for some time. The second sketches out the rise of ESG investing, its performance, and its potential role in reinforcing corporate “repurposing.” The third addresses potential impediments to the further rapid growth in ESG investing as well as moves to manage them – obstacles posed by traditional practices in the investment industry as well as by weaknesses in ESG itself. A brief conclusion wraps up the chapter.