ABSTRACT
How to write for online, understand analytics and SEO and make social media work for you
Writing for online news platforms builds on all the skills we have learned up to this point, but it also requires an appreciation and understanding of the way people use digital devices to access news and features. So here readers will learn how to format stories on the page to make them more engaging and they will be introduced to the research that supports this approach.
In addition, they will be introduced to Search Engine Optimisation (SEO), learn how to build that into a headline and sell line and given an exercise of their own to tackle. In addition, they will learn how to get the best from social media – as a research tool as well as a way to market their own news stories. They will learn how to make Tweets and Facebook posts cut through the noise and will be given strategies to get people clicking and liking their posts.
