ABSTRACT

The Center for Business Research (CBR) is a department of an academic library in a private university and it houses a special business reference collection. It had a unique origin that led to providing business research for a fee in addition to its primary function of academic support. Its present management, organization, collection and marketing concepts are still under development. Fee-based service in libraries is a popular topic that is perceived differently by librarians in particular situations. In this particular situation, the CBR conducts fee-based business research as a cost-reduction benefit program, however, this business activity imposes many nontraditional library management problems, and marketing of fee-based services requires major attention. Pricing these services is one of the elements of marketing and the rationale is based on compensation of services diverted from primary academic support function and on competition from other brokers of reference service.