ABSTRACT
This chapter discusses a youth movement in Ulan-Ude, the capital of the Republic of Buryatia, based on the ethnographic field materials collected by the author mainly in the early 2000s. It is well documented that the youth movements in Putin’s Russia are managed by the authorities, with the double, sometimes ambivalent, connotations for publicity (or civil society). This chapter provides a brief theoretical account for publicity post-socialism. This is followed by a description of the Republican policies for youth and the activities of a representative association. In conclusion, the author points out the importance of economic-geographical imaging of social movements and publicity.
