This chapter aims to help clients with identity, life purpose, and meaning issues and helps them increase their clarity, certainty, and confidence. Persona Mapping is an individual exercise that can be used with creative and corporate clients. It allows the client to engage in a deep analysis of their personality and how they are perceived, as well as providing them with a full inventory of their strengths and sometimes latent or unrecognized capabilities. The client reflects on language from multiple sources and perspectives before claiming a name, persona, or title that is fully their own and can be used in the workplace, on their business cards, or as a personal affirmation. The exercise can be used in large group settings, one-on-one-private coaching sessions, or as a self-directed exercise. In groups, there may be music playing and certain portions may be timed.