ABSTRACT
Organizations have been able to adapt themselves to slow changes in their environments by making small concessions to pressures, and through the import of new personnel and the diffusion of new ideas. Through these unstructured, untutored, and unconscious adaptive responses organizations have “tracked” changes in their environment(s), much as the rear wheel of a long trailer tracks the changes in direction at the front. But such natural processes are no longer appropriate when the environment changes rapidly. 1
