ABSTRACT
Given the history of the Western Balkans, the region has made substantial macroeconomic progress in recent years. But the cultural challenge of loss of good institutional authority continues to inhibit the pace of change. It is argued that a grassroots indicator is the confidence of new cross-border entrepreneurs in the quality of good governance, including judiciary. Corruption is noted as a key cultural driver of the brain drain. Examined through the lenses of Moore’s ecology of competition and Jung’s analytical psychology, we conclude that business confidence is a key indicator of grass roots progress towards resolution of the cultural complexes necessary for a healthy business environment.
