ABSTRACT
This chapter explores the ways in which Wilson’s anti-food waste blog posts reproduce ideals of classed and racialised food femininities and focuses on verbal and visual texts which represent white femininity and the aestheticisation of food waste. It examines a Mail Online article describing Wilson as ‘Crazy for Carcass’, a reference to her food rescue tactics of reusing chicken and fish bones from ‘plate waste’ at dinner parties and restaurants, which was hyperlinked ‘in-post’ by Wilson on her blog. The chapter discusses digital food studies as a field has yet to grapple in any meaningful way with how digital representations of food are irrevocably entangled with race, and with white femininity. The chapter identifies that despite her food waste blog articulating a distinctively and reassuringly white middle-class foodie-waste femininity, her eat food waste campaign is constructed as threatening and ridiculous by the Mail and some of its readers.
