ABSTRACT
A new breed of digital food technologies has emerged, offering novel ways for people to relate to food and eating, and ultimately adjust their eating habits. A growing number of digital food technologies claim to revolutionise food systems and eating practices and thus provide personalised food and diet options. The success of the Human Genome Project and the development of technology for efficiently reading DNA code on a mass scale paved the way for direct-to-consumer genomics. The solution to the presented challenge is ‘personalized food’, because, according to the creators of Habit, eating is so unique that no standard recommendations could meet the complexity of an individual’s needs. The HAPIfork focuses on the mechanics of eating, rather than the actual nutritional content of food, and offers to haptically automate the daily labour of eating. The smart tableware and the nutrigenomic service described above promise better health, weight loss and an energised body by supposedly regulating eating.
