ABSTRACT
This chapter explores how users construct a moral health identity by using self-tracking technologies and sharing on social media, which is simultaneously embodied as a regulatory tool to manage health in their everyday lives. It addresses a research lacuna, by examining the use of technologies in representations of health on social media, and how these performed health identities influence health-related behaviours in users’ daily offline lives. The chapter examines ‘health’ management in relation to neoliberal moral self-disciplinary discourses, which position the human being as a subject to be worked upon through the performance of specific representations of a moral healthy body. It presents the findings from the critical discourse analysis of the semi-structured interviews and reflexive diary entries, which reflected on their sharing practices. Self-tracking technologies and social media platforms enable certain ways of acquiring knowledge about oneself, as well as performing this knowledge for the surveillance of the community.
