ABSTRACT
Architecture experienced an earlier rise in popularity in the 1980s in the so-called bubble era. General interest magazines took great interest in architecture then as well, and that boom was healthier than the boom—healthier in the sense that the economy was doing well, buildings of novel design were being constructed, and the media was avidly following every development in architecture. Architects had designed any number of private houses up to then, and private houses were an important and almost only area of activity for young architects. Architecture ideally ought to be, not the repetition of brands, but the accretion of separate, one-off solutions. The architect who, having waited for just such an opportunity, then emerged and took center stage was Kenzo Tange, the champion of the public realm. The shift from the public to the private can be said to have been smooth in the worlds of fashion and architecture compared with the discontinuity in the world of economics.
