This chapter explores one such idea that emerged strongly from a process of facilitated advocacy with remote tribal communities in India to also have an impact in Western Kenya. The initiative’s third component aimed to engage a spectrum of people who made, or were affected by, policy concerning commercial and small-scale aquaculture and supporting services, to prioritize changes in policy, structure and regulations that would enable the aquaculture sector in Kenya to continue to grow. It was anticipated that the emergent Aqua Shop franchises – after receiving adequate support and capacity building – would continue operating as successful, commercially viable, stand-alone enterprises. The process involved key informants attending the two district-based workshops as the primary method of identifying issues and understanding perspectives. The recommendations fell into a variety of categories that demonstrated the range of issues of concern to a diverse group of stakeholders.