ABSTRACT
This chapter explores the manufacture of the fiberglass-based Israeli car, the Susita produced by the Autocars Company, to show how the social became physical, and how the fiberglass body of the Susita car materialized its values and became its heritage. It examines how a relatively simple car, with mediocre road performance and a questionable body and form, acquired the title of Israel’s “national car.” The chapter focuses on the early years of the Autocars Company factory and the manufacturer of the Susita. It shows how the technical aspects of creating the Susita manifested the Israeli values of independence, pride, and economic strength, which were important in establishing Israel’s national identity as a new state during the 20th century. A car factory creates a demand for parts and materials, as well as for skilled workers. Establishing a local car industry generates associated manufacturing capabilities in areas such as paint, tires, batteries, steel casting, and more.
