ABSTRACT
This chapter discusses the importance of analyzing the power of global media and Internet corporate giants and the implications if this analysis for the issue of media diversity. It incorporates the results of a recent study of international media corporations, including Internet companies. The discussion summarizes the findings of recent study, called Global Media Giants, which emphasized how media power works globally, regionally and nationally. The chapter addresses similarities and differences between media companies and Internet companies, and argues for continued attention to the analysis of corporate media power.
