Terms like globalization and digitalisation shaped the 20th century. The impact of globalization and digitalisation has caused changes in society and political structures in particular nations. Industries are in change because of new technologies and convergences. Media and technologies are converging to new media channels and forms. Technology companies like Google and Apple are entering existing markets like the car industry and becoming new competitors with current car manufactures.

Convergences of media and technology are affected by global media concerns and media systems. Especially in countries with limited freedom of speech and press, a new area of conflicts between social media and local media arises. Social networks like Facebook and Twitter and news out of global media concerns support opinion-making processes in society. This chapter will show examples of sociocultural changes because of global media interchange and new technologies and point out why acting responsibly with respect to new media and technologies is important for people, society and politics.