ABSTRACT
This study investigates the role of the National Geographic Abu Dhabi channel as a cultural outlet in framing touristic destinations in the UAE. It applied qualitative and quantitative content analysis to (125) episodes of documentary programs, to investigate the influence of the owning country’s policy on framing the touristic destinations. The study depends on the convergence of both mediatization concept and framing analysis theory in analysing documentary programs, in the trial to draw a strategy to stand on the ability of documentary shows to be a substantial player in tourism activation and touristic Image management.
