ABSTRACT
The purpose of this chapter is to provoke a discourse regarding the nexus between tourism heritage attractions, media and fashion. The chapter examines how transmedia narratives can influence tourism in diverse ways, whilst also providing a framework to understand the syntheses between cultural heritage institutions, their visitors and the fashion sector. The connection between heritage properties and fashion exhibitions will be examined, and then to what extent mediatization has influenced visitation. The framework pinpoints key stakeholders and illuminate their individual inputs, processes and outputs. This framework provides a contribution to the understanding of a sympathetic connection between differing industry sectors.
