ABSTRACT
This chapter suggests that more ethnic Welsh would be incorporated into the ranks of owner-managers in time. It argues that cultural as well as structural barriers hinder Welsh participation in manufacturing. Other development specialists in Wales have come to a similar conclusion and are campaigning to adapt Welsh culture to facilitate the movement of Welsh speakers into business and industry. The chapter shows that development agencies could also help to incorporate indigenous entrepreneurs by diversifying their focus from a single-minded emphasis on inward investment and high-growth firms to a more positive policy toward indigenous and low-growth firms. It discusses a different theoretical perspective, grid-group analysis, will help to reveal important differences between the low-growth and the no-growth firm. The chapter describes the possibility of a dual strategy for development in Welsh-speaking areas: first, helping to adapt Welsh culture to the needs of business culture; and second, helping to adapt business culture to accommodate Welsh cultural values.
