ABSTRACT
Ecotourism focuses more on sustainability and education around nature and ecology, whereas adventure tourism is more about activities that take place in nature, like hiking or kayaking. One of the early definitions is that provided by Valentine who defines nature-based tourism (NBT) as “primarily concerned with the direct enjoyment of some relatively undisturbed phenomenon of nature.” NBT is not an artificially distinct phenomenon, but rather a type of human activity woven into the fabric of tourism. The chapter analyses NBT websites which are self-labelled as promoting either ecotourism or agrotourism, and it is therefore important to also examine these two sub-types of NBT in more detail. Greek relies much more on references to nature to distinguish and promote NBT as different from mass tourism, a pattern that has not been observed in English, where the linguistic items referring to natural resources are used with a similar frequency between mass and nature-based tourism.
