ABSTRACT
The functional system of Polish seaports was based upon a centrally planned economy which resulted in, amongst other things, monopolies within the port services market and port management organised by the state. This structure of Polish seaports depended upon relationships mainly with the state-owned sector with large monopolistic firms having an exclusive right to provide certain port services. The internal conditions are a result of both political and economic changes in Poland, resulting from the implementation of a shift from a centrally planned economy to that of a market economy. The marketing orientation is therefore a factor which helps to determine positive economic results within a company operating within a highly competitive environment. The organisational structures of Polish seaports, marketing units have creates and they have started to play a growing role. The improved results which were realises in Polish international seaports, had not been approached in any year prior to then since the transformation period.
