ABSTRACT
This chapter argues that it is time researchers move beyond the dyadic and focuses their attention on governing the network of stakeholders, realising the interdependencies and interrelationships within a sport’s stakeholder network and between stakeholder networks. Governing sport organisations in the global climate is fraught with many challenges, including the need to manage a complex and diverse set of stakeholders. The quantity of stakeholders highlights the potential variance of wants and needs that can impact strategic and operational decisions by the sport organisation. Social media empowers stakeholders to air their grievances to a mass audience without filtering or dilution. It is important to explore how the dynamics between the stakeholders are changing/have changed due to the emergence of digital and social media in order to understand whether existing stakeholder management strategies and approaches should remain appropriate or require modifications.
