ABSTRACT
This chapter focuses on describing the origin, documenting the process and evaluating the impact of A Greener Festival (AGF) through the eyes of festivals that have collaborated with them and undertaken their assessment scheme. Working towards the AGF Award, festivals are assessed on what measures they are taking to make their festival as green as possible. Modern festivals can primarily be regarded as special events, which are planned to deliver various benefits including community cohesion, place branding or financial profit. The organisation A Greener Festival is part of this movement to ‘green festivals’ and has been assessing their social and environmental impact for a decade. Over time it has developed an international following and a reputation as ‘a respected organisation’.
