ABSTRACT
This chapter outlines the empirical study that was conducted in the Centres of Art, Culture and Tourism (CACT) on the island of Lanzarote, Canary Islands, Spain. Lanzarote is a destination that has focused on environmental conservation with an artistic profile. The CACT is an internationally renowned tourist model consisting of a network of spaces designed to excite through art, nature and sustainability. The relationship between art and tourism on the island has enabled the preservation of the landscape and has become a social, cultural and economic vector for Lanzarote. Due to its environmental efforts, Lanzarote has been granted various environmental certifications. Since 1993, a Biosphere Reserve has been created (UNESCO Biosphere Reserves), and in 2015, it received the UN declaration of Geopark (UNESCO Global Geoparks), in recognition of its environmental management. In addition, in 2015 Lanzarote received the Biosphere Responsible Tourism Certification recognised by the Global Sustainable Tourism Council (GSTC), a body under the World Tourism Organization. The results show that creativity through the enhancement of the artistic value of natural assets can make a contribution to the image of art centres or artistic attractions. Thus, the creation of artistic attractions – such as the Centres of Art in the case of Lanzarote – can be a useful opportunity to create a profile of the image of tourist destinations.
