ABSTRACT
In the UK, the event industry is fairly prominent and is currently worth £42.3 billion, set to increase to £48 billion by 2020. As a destination, London is the main UK city in terms of meetings and events activities. As this chapter focuses on an outdoor event, it is important to highlight that over 7,000 major outdoor events are organised each year in the UK. The topic of sustainability is a current issue not only in the event industry, but also in the tourism industry. Love Saves The Day is not the only festival (or even event) aiming to be sustainable from an environmental point of view. Being ‘green’, is now a buzzword in the event industry and in other industries. A study was carried out at Love Saves The Day (based on 396 respondents who attended the festival in 2016), which aimed to examine attendee’s attitudes and knowledge towards sustainability and environmental impacts at UK music festivals. The main findings reveal that attendees’ attitudes towards environmental impacts and sustainability measures were positive. Statistics also showed that attendees at Love Saves The Day had little knowledge of the environmental impacts of festivals.
