ABSTRACT
In “Executing price control in five simple steps,” Mitchell D. Lee makes a strong argument that taking control of pricing by consolidating information, formalizing policies, and standardizing language and practices should be your first step toward systematically increasing an organization’s growth and profitability. To do this, Lee offers five steps to help control price using technology. The author make a strong case for the use of pricing systems to improve the level of pricing control and therefore the level of pricing execution. With technology as a key enabler of pricing execution, teams can focus on selling and rely on relevant pricing guidelines to steer them in the right direction.
