ABSTRACT
This case was designed as an exemplar and unique case of a social responsible enterprise in Portugal – Delta Cafés, an organization that over almost 60 years managed the business in an innovative and sustainable way, driven by the notion of “friendship” and putting the community first. The case reflects the recent trend towards organizations of all types striving to achieve higher levels of engagement with people, the planet and prosperity. Here the case illustrates the critical role of Public Relations in establishing mutually beneficial relationships between any focal organization and its key stakeholders – in effect its key publics. The case outlines the ways in which Delta Cafés sought to build and sustain its key stakeholder relationships and the role that PR played in this strategy.
